FAQ
Common questions, honest answers.
What lodges and creators most often ask us before working together. Do not see your question? Just reach out.
For Lodges
Safari lodge questions
How do you decide which creators to recommend?
We assess every creator on audience authenticity, including checking for inflated followers, demographic fit, geographic reach, engagement quality, safari or wildlife credibility, and past campaign outcomes. You only see creators we have vetted ourselves and would confidently recommend.
How is booking attribution tracked?
Every campaign runs with two layers of tracking. A unique booking code the creator references across all their content, and a tracked link used in bio and stories. When a reservation comes in referencing your campaign, by email, phone, DM, or direct booking, it is captured and included in your post-campaign report. No attribution system catches every booking perfectly, but this gives you more visibility than you have ever had before.
Do I approve content before it goes live?
Always. Content review and approval is a standard step in every campaign. You see posts before they are published and can request revisions within the agreed scope. Nothing goes live without your sign-off.
What does a campaign cost?
We offer three campaign tiers starting from R15,000, each designed for different property sizes and goals. Every tier includes a unique booking code, creator vetting, full campaign management, and a booking report. Get in touch and we will walk you through which tier fits your lodge and what you can expect from it.
Which African countries do you work in?
We work across the continent. South Africa, Botswana, Zimbabwe, Zambia, Kenya, Tanzania, Namibia, and Mozambique. If your property offers a genuine, premium safari experience, we want to hear from you regardless of where it is located.
Does influencer marketing actually work for safari lodges?
It does, when done properly. The failure mode most lodges have experienced is sending the wrong creator to the wrong audience with no tracking in place. When the creator's audience matches your ideal guest profile, the content brief is clear, and every booking is attributed back to the campaign, influencer marketing becomes one of the most measurable channels available to a lodge.
What is the difference between Wildfluence and a PR agency?
A PR agency typically works on retainer, focuses on media coverage and brand awareness, and measures success in impressions and placements. Wildfluence is a specialist influencer agency that measures success in one thing: confirmed bookings traced back to the campaign. We do not do retainers. We do campaigns with a clear brief, a vetted creator, and a booking report at the end.
What if performance does not meet expectations?
We set realistic expectations upfront and match creators with proven track records to your specific market. If a campaign underperforms, we debrief fully, share what we learned, and apply those insights to the next campaign. We are accountable to results.
For Creators
Content creator questions
Do you work with micro-influencers?
Yes. We evaluate creators on audience quality, not just size. A highly engaged safari-focused creator with 15,000 genuinely relevant followers can outperform a generalist travel account with 500,000. What matters is the right audience for the right lodge.
What follower count do I need to be considered?
There is no minimum follower count. We care about audience quality, engagement rate, content standard, and safari relevance. A smaller, highly engaged audience in the right demographic is worth more to a lodge than a large, disengaged one. If your content is exceptional and your audience is genuinely interested in safari travel, apply.
Will I be paid, or is it just a hosted stay?
Compensation varies by campaign. Every campaign includes a fully comped stay and meals at the lodge. Some campaigns include an additional fee. We negotiate the terms and communicate them clearly before you commit to anything.
How do I get paid safari trips as a content creator?
Through Wildfluence, campaigns come to you rather than you chasing lodges individually. Once you are in our network, we match you to lodge campaigns where your audience and content style are the right fit. You receive a full brief, a welcome pack with everything you need, and a clear agreement before you travel.
What content formats are typically required?
It depends on the lodge and campaign goals. Most campaigns include Instagram Reels or TikToks, Stories, and static posts. Some include YouTube content or blog coverage. The brief always specifies exactly what is expected before you travel. No surprises.
How often can I expect campaign opportunities?
It depends on campaign availability and how well you match for specific lodges. Some creators in our network run multiple campaigns per year. Others are matched once or twice. We stay in regular contact and keep serious creators front of mind.
What do you need from me to apply?
Reach out via the contact form and introduce yourself. Include your main platforms, your content niche, and a few links to your best work. We will review everything and be in touch within a few business days.
Can I approach lodges directly if I meet them through Wildfluence?
We ask that campaigns introduced or facilitated through Wildfluence are managed through us. Direct commercial relationships with lodge partners outside of Wildfluence's involvement are not part of how we work together.
Still have questions?
We are happy to answer anything not covered above.
Get in Touch